Our Story

The founders of StrategicFit, Duncan John and Jan Paul van Driel, have been working together as strategy consultants for nearly fifteen years.
“We first teamed up on client engagements as part of Strategic Decisions Group (SDG) where we pioneered the application of decision analysis to tough strategic choices in oil and gas and other industries. In 2006, we moved to Cambridge Energy Research Associates (CERA).
At the start of 2009 we decided to launch StrategicFit: a new independent boutique consultancy with a strong focus on the energy sector. Our purpose was to integrate decision analysis techniques with decision-critical insights. Over the past two years we have selectively pulled together an exceptional team of professionals combining senior level industry experience with the very brightest graduates from the UK’s top universities. We have also built alliances with several other organisations for complementary analytical, client education, industry content and other specialised capabilities.
Since 2009 we have developed a diverse client base across the energy industry and beyond. Assignments have ranged from working with the very top level of management at some of the world’s largest companies on their largest and most complex projects to helping small start-up companies in areas of unproven technology. The opportunity to have a tangible impact on decisions that matter to someone excites us whatever we work on.
From the start StrategicFit has strived to enhance the value we add to clients by investing in developing new tools, databases and processes whenever we are not working on project engagements. Having started the firm at a time of high global economic and industry uncertainty we find ourselves even better able to put ourselves in the shoes of clients who need to take high stakes decisions. This entrepreneurial spirit keeps us open to investment opportunities, streamlined and flexible.”
– Jan Paul and Duncan

